Don’t Tell Me You’re Still Doing This… “Hello [First Name]”?

In 2024, if your version of personalization is still just slapping someone’s first name on an email, we need to talk. Personalization isn’t about throwing in a name and hoping it sticks—it’s about creating experiences that feel unique, relevant, and timely.

Look at Coca-Cola’s iconic Share a Coke campaign. It wasn’t just about names on bottles; it made consumers feel seen, and it sparked conversations. That’s the kind of connection personalization should create. Personalization that makes customers smile, engage, and come back for more.

The future isn’t shallow personalization. It’s AI-powered personalization that truly understands your customers and anticipates their needs—delivering the right message at the right time, without overwhelming them.

Here’s what I’ve learned: Less is more. When your brand respects customers by sending them relevant offers, they’ll thank you with loyalty, not unsubscribes. Personalization leaders are growing 10x faster because they’re building trust with every interaction.

Ready to move beyond the "Hello [First Name]" era? At [CXIQ], we help businesses go deeper, using AI to create personalized customer journeys that drive growth. Let’s talk about how to make your customer experience truly stand out.

Visit gocxiq.com to learn more.

🔍 And here’s a thought to leave you with: For much of human history, the world was personal. We knew our butcher, baker, and candlestick maker, and they knew us. It’s only in the last century, with the rise of mass commerce and digital advertising, that businesses got impersonal. But it doesn’t have to be this way. Personalization used to be woven into the fabric of our everyday lives—it’s time for businesses to bring that back.

What are your thoughts? Still getting bombarded with irrelevant offers? Let’s chat below! 💬

#AIPersonalization #CustomerExperience #CXIQ #BusinessGrowth #LessIsMore #PersonalizationMatters #CX