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Don’t Tell Me You’re Still Doing This… “Hello [First Name]”?
In 2024, if your version of personalization is still just slapping someone’s first name on an email, we need to talk . Personalization...
Oct 13, 20242 min read
How a Fragmented Brand Identity Almost Turned Heineken into “Who-ineken?”
Ever met someone who can’t decide if they’re a rockstar or a scientist? That’s what happens when a brand’s identity is all over the...
Sep 4, 20241 min read
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